Health & wellness brands can leverage Amazon Brand Store to increase visibility and generate online sales. Check out our 4 implementation tips here.

4 Ways Health & Wellness Brands Can Utilize Amazon Brand Store

4 Ways Health & Wellness Brands Can Implement an Amazon Brand Store to Drive Ecommerce Success

A high-performing Amazon strategy is critical to the ecommerce success of any health and wellness brand. <a href="https://beautymatter.com/articles/amazon-q1-2021-top-25-beauty-and-personal-care-products">Amazon captured 32%</a> of the personal care space (with $23 billion in total sales) in 2020. This represents a 45% increase from 2019. Couple that with a recent report that <a href="https://www.statista.com/statistics/1034209/global-product-search-online-sources/">63% of all consumers</a> begin their health and wellness search on Amazon regardless of where they make their purchase, and it’s clear that Amazon is a critical channel for <a href="https://union.co/industries/health-wellness">health and wellness brands</a>. 
One key way for brands to maximize their impact on Amazon is by building an Amazon Brand Store. An Amazon Brand Store is an online storefront that lives on the Amazon marketplace. “Amazon storefronts allow brands to showcase every product that they have available on Amazon within a single experience,” said Allie Schwartz, Union delivery manager. “This provides customers with a more comprehensive way to shop their favorite health and wellness brands.” 
Amazon Stores can support multiple pages linked by an in-store navigation menu. They can also support written copy, images and video, as well as multiple product listings on the same page. In terms of ROI, Amazon Brand Stores can drive organic traffic to a brand’s Amazon listings, create more opportunities to cross-sell and up-sell customers by showcasing complementary products, and provide more informational and decision-making content to support the customer’s buying decision. 
Here are 4 ways health and wellness brands can implement an Amazon Brand Store to drive ecommerce success.

A core feature of Amazon Brand Stores is the ability to include a navigation within your brand store. Be sure that the navigation you create aligns with the needs and expectations of your potential shoppers. We recommend using a taxonomy that segments products by either function, brand or benefit.

(1) Get strategic with your navigation

Just like with your A+ pages, you’ll want to ensure that your Amazon Store features plenty of lifestyle and brand images (as well as video) to engage with your potential customers. Don’t rely solely on product thumbnails and star ratings to convince visitors to make a purchase.

(2) Incorporate engaging content

Once your Store is live, be sure to begin driving traffic to it using your social media platforms, email and other traffic-driving channels. Not only will this help you test your navigation and content choices, but it will also show Amazon that your page is desirable to potential customers. This can help improve your organic rankings and potentially drive more organic visitors to your new Amazon Store.

(3) Drive traffic from your other channels

“If you want to make a stronger tie to your <a href="https://union.co/services/performance-media/amazon-advertising">Amazon advertising efforts</a>, you can use Amazon’s Sponsored Brands campaign to drive customers directly to your Store or an individual product detail page,” said Amanda Zwerin, paid search supervisor at Union.
Sponsored Brands campaigns can be a powerful upper-funnel tactic to drive paid traffic to your Amazon presence. These ads take up prime real estate on the Amazon search results page and can help your brand capture the attention (and sales) of customers actively searching for your health and wellness product.

(4) Integrate your Amazon paid media efforts

Amazon is the largest marketplace for health and wellness customers. For your brand to stand out and generate strong online sales, it’s critical that you leverage all of the tools provided by Amazon. 
Ready to learn more about how an Amazon Store can increase your sales? <a href="https://union.co/contact">Give us a call</a> and let’s build an Amazon success strategy that produces results.

Drive ecommerce success with an Amazon Brand Store

Valtech + Union is a creative &amp; performance marketing agency that creates omni-channel campaigns, unleashing creativity on a data-driven world, helping brands produce memorable, measurable and repeatable results. Obsessed with data-driven performance, we believe every marketing dollar should be viewed as an investment. Our clients expect a meaningful return and we prove the ROI of our work with quantifiable data.