Union revamped a party promoter website with social media integration, elevated user experience and improved search function.

CarolinaNightlife.com Gets Face Lift | Union

CarolinaNightlife.com Gets Face Lift

Our party-promoting client, <a href="http://carolinanightlife.com/" title="Carolina Night Life">Carolina Nightlife</a> serves the Carolinas as the premier online resource guide to the local nightlife scene. Thousands of loyal followers regularly browse the site to view upcoming events and peruse the plethora of entertaining photo albums.
But just like trendy dance moves, websites date over time, so our team recently revamped the 4-year-old version of the site. We combined top design and development practices with select features to maximize both usability and profitability of the site. What's New:
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A rotating featured graphic prominently displayed on the home page promotes current nightlife news and events.
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Social media integration throughout the site streamlines user interaction with Facebook, Twitter and Myspace.
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Improved navigation is now simple, relevant and quickly pushes users to their destination.
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More emphasis is placed on the blog to entice users to join the discussions about the nightlife.
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An improved search function gives users more control over their browsing experience.
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Coming features include expanded integration with Facebook’s platform, VIP party package sales and more opportunities for user-generated content.

CarolinaNightlife.com Gets Face Lift

Valtech + Union is a creative &amp; performance marketing agency that creates omni-channel campaigns, unleashing creativity on a data-driven world, helping brands produce memorable, measurable and repeatable results. Obsessed with data-driven performance, we believe every marketing dollar should be viewed as an investment. Our clients expect a meaningful return and we prove the ROI of our work with quantifiable data.