Bojangles wanted to improve its social strategy. Union launched Friend Biscuit–a branded Facebook app that encourages fans to spread the word.

Bojangles' Friend Biscuit Facebook App Launches | Union

Bojangles' Friend Biscuit Facebook App Launches

With a fierce following of passionate fans for whom “Like” is an understatement, Bojangles’ wanted to expand its social media strategy with a branded Facebook app that encourages their fans to spread the word about Bojangles’. The newly launched, <a href="http://www.facebook.com/Bojangles?sk=app_114625681962519">Friend Biscuit</a> is a Facebook app that challenges users to amass the most friends who “Like” Bojangles’ on Facebook. The app fills a virtual biscuit with pictures of the users’ friends, and then rewards the user with the biggest Friend Biscuit with gift cards and other prizes including a grand prize of free Bojangles’ for a year. The only question we had was: where do we sign up?
After seeking some perfectly seasoned inspiration at our local Bojangles’ restaurant, our team dove right in, developing a fun, intuitive user experience. Designed to match the feel of BooneOakley’s “It’s Bo Time!” campaign, the app appears as a tab on Bojangles’ Facebook page and includes a dashboard that lets users see their friend biscuit to check their progress, provides information about prizes, and lets users invite their friends to join the contest.
With a desktop website, a mobile site, a newsroom microsite and now a Facebook App all cooked up by Union in partnership with BooneOakley, Bojangles’ has a digital presence that’s as expansive as their fan base.

Bojangles' Friend Biscuit Facebook App Launches

Valtech + Union is a creative &amp; performance marketing agency that creates omni-channel campaigns, unleashing creativity on a data-driven world, helping brands produce memorable, measurable and repeatable results. Obsessed with data-driven performance, we believe every marketing dollar should be viewed as an investment. Our clients expect a meaningful return and we prove the ROI of our work with quantifiable data.

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