Are your health and wellness products struggling with poor click-through rates on Amazon? Be sure to include these 4 details to boost clicks and conversions.

Amazon Health & Wellness Thumbnail Tips to Boost Conversions | Union

Include These 4 Key Details in Your Amazon Thumbnails to Convert Health & Wellness Customers

When a shopper arrives on an Amazon product listing page, the first thing they see is a large product image with a column of thumbnails. The thumbnails consist of five to seven images, with one main thumbnail showing up as the first visible product image.
These thumbnails play a big role in purchase decisions. They offer the potential customer the first impression of your product in this space. And they serve as a highly visual, easy-to-skim reference for what your product looks like in real life, how it functions and what its major benefits are.
If you type “health and wellness” into the Amazon search bar, you get served more than 50,000 results. So how can you make sure your product stands out among competitors once consumers arrive at your product pages? By making sure you include these four key elements in your Amazon thumbnails to help convert health &amp; wellness customers.

Since users aren’t shopping in-store, this is the closest they’re going to get to seeing the product before it arrives on their doorstep. On a visual level, make sure it’s completely clear to them what they’re getting. Show the product and show the packaging in high-resolution imagery.
On Etsy, <a href="https://www.resultsimagery.com/blog/how-quality-product-photography-drives-conversions-for-ecommerce-sellers">90%</a> of buyers consider product photo quality to be the most important driver of online purchases. Amazon is a similar platform – so this aspect of creative could make or break your online sale.

(1) High-quality product photography.

According to the Association for Consumer Research, <a href="https://www.acrwebsite.org/web/acr-content/652/brand-credibility-brand-consideration-and-choice.aspx">credibility</a> is considered the most important brand trait. So don’t make shoppers guess why they should trust your brand. Pull out easy-to-digest proof or reasons why your product should be the consumer’s top choice. Aim for messaging that gives people confidence in your product above all other competitor products. 
Has your vitamin gotten a lot of good reviews in various publications? Is your face serum backed by research or healthcare professionals? Consider bullet-point style to improve readability while emphasizing these qualities.

(2) Reasons to believe in your product.

Help the consumer visualize how your product fits in their life – and even their hand. If you’re selling a supplement in capsule form, let the consumer see the actual size and texture. If you’re selling a face cream, show what the cream looks like when it’s squeezed out of the tube and applied to the skin. Be transparent so they know what to expect the second they unbox their order.
At the same time, help customers understand how to use your product. Consider including quick how-to information, like what dosage to follow or application instructions. Emphasize how easy it is to use your product, if applicable. Ultimately, there should be no mystery or questions around what your product is or how it works.

(3) A view of your product in action.

While this information should be outlined in detail in the key product features section, it’s still helpful to communicate the benefits to users in your thumbnails. Condense the most important benefits into a message that’s easy to skim along with the imagery. 
Maybe you’re selling a protein powder that supports strength-building before workouts, during workouts, after workouts and in general. That messaging can be condensed in your thumbnails to a phrase like: “Support strength-building” or “get stronger.” Let users know what purpose you’re serving.

(4) Benefits that customers can experience when they purchase.

Let’s get together to <a href="https://union.co/services/branded-content/photography">work on creative</a> that will boost conversions. <a href="https://union.co/contact">Contact us</a> today.

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Union is a creative &amp; performance marketing agency that creates omni-channel campaigns, unleashing creativity on a data-driven world, helping brands produce memorable, measurable and repeatable results. Obsessed with data-driven performance, we believe every marketing dollar should be viewed as an investment. Our clients expect a meaningful return and we prove the ROI of our work with quantifiable data.