Union developed 5 microsites to house Allen Tate’s messaging & services with a layout structure that utilized global navigation & intuitive user-flow.

Allen Tate Microsites, There’s No Place like Home | Union

Allen Tate Microsites, There’s No Place like Home

Serving communities for more than 50 years, Allen Tate Company is among the top 10 independent real estate firms in the country. Its business divisions are uniquely designed to create a one-stop <a href="https://union.co/services/branded-content/ecommerce">shopping experience</a> for homeowners and real estate agents alike.

Due to the enormous amount of information and resources the company needed to convey through a single website, Allen Tate was facing a major messaging issue. The key was to find a strategic partner with expertise in <a href="https://union.co/services/branded-content/ui-ux-design">information architecture</a> and online branding to streamline its information sharing and create a cohesive branding plan.
Union stepped up to the challenge and developed five separate microsites to house Allen Tate’s most important company information – all in a way that is easily digestible for its broad client base. With a common layout structure and global navigation, the five microsites provide intuitive user-flow and cross-marketing opportunities across all Allen Tate divisions: Real Estate, Insurance, Mortgage, Home Services, Careers and Relocation.

Allen Tate Microsites, There’s No Place like Home

Valtech + Union is a creative &amp; performance marketing agency that creates omni-channel campaigns, unleashing creativity on a data-driven world, helping brands produce memorable, measurable and repeatable results. Obsessed with data-driven performance, we believe every marketing dollar should be viewed as an investment. Our clients expect a meaningful return and we prove the ROI of our work with quantifiable data.