Nielsen has focused their hard-hitting data collection on social networking. Check out their State of the Media: Social Media Report for Q3 2011.

A Look at the Nielsen 2011 Social Media Report | Union

A Look at the Nielsen 2011 Social Media Report

<a href="http://www.nielsen.com/us/en/about-us/nielsen-families.html">Nielsen</a>, which is solely responsible for getting your favorite TV show cancelled because they let the networks know how few people were watching, have increasingly focused their hard-hitting data collection on social networking. Check out their <a href="http://blog.nielsen.com/nielsenwire/social/">State of the Media: Social Media Report for Q3 2011</a> for the latest research confirming everything you suspected all along. It's both eye opening and informative, though it will do nothing to bring back Arrested Development. Here are the highlights:
<ul>
<li>Social networks and blogs are still the top destination online</li>
<li>Females and 18-34 year olds are the most active social networkers</li>
<li>Men are more likely to visit LinkedIn or Wikia</li>
<li>Americans spend more time of Facebook than any other Web brand</li>
<li>Mobile social media use is on the rise</li>
<li>Social networking app use is up 30% from a year ago</li>
<li>Mobile social networking by people 55 years and up has more than doubled from last year</li>
<li>More women view videos on social networks, but men watch longer</li>
<li>Active social media users are influential</li>
<li>Tumblr tripled its unique US audience in the past year</li>
<li>Social networks and blogs are the top online destinations in all countries</li>
</ul>

A Look at the Nielsen 2011 Social Media Report

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