Wondering if 2D & 3D animated video advertisements are worth the investment for your business? Here's a look at some of the benefits they can offer.

Benefits of 2D & 3D Animated Video Advertisements | Union

3 Benefits of Using 2D and 3D Animations in Your Video Advertisements

Not only are video advertisements an eye-catching medium for engaging your audiences, but they are also one of the most effective marketing tools for driving conversions. Brands that use video grow <a href="https://www.wordstream.com/blog/ws/2017/03/08/video-marketing-statistics#:~:text=Video%20Marketing%20Engagement%20Statistics&amp;text=Marketers%20who%20use%20video%20grow,social%20videos%20(via%20tubularinsights).&amp;text=Social%20video%20generates%2012%20times%20more%20shares%20than%20text%20and%20images%20combined.">revenue 49%</a> faster than non-video users. So it’s no surprise that so many brands take the time to create video content. It’s estimated that <a href="https://blog.hubspot.com/marketing/state-of-video-marketing-new-data">86% of businesses use video as a marketing tool</a>. 
If you want to stand out from the competition and achieve better results, your videos need more than flashy b-roll. Incorporating more 2D and <a href="https://union.co/services/branded-content/3d">3D animation</a> into your brand’s video ads is one approach to improving your creative output. 
So why can 2D and 3D animation help you create more compelling video ads? See below.

A video ad’s return-on-investment (ROI) is directly related to its ability to capture user attention. 
Whether your audience is scrolling through Instagram or watching their favorite YouTuber, your video must have the power to interrupt the scroll and engage the viewer. 
“With animations, you can add additional elements of clarity, tension, action and resolution to your marketing videos,” said Caleb Roenigk, Senior Motion Designer at Union. “The result is a more visually stimulating video that captures user attention and allows you to be more creative with your storytelling.”

(1) Engage viewers

If you’re trying to communicate a complex idea or concept, consider bringing animation into the mix. Adding animated elements allows you to break down potentially confusing information into easily-digestible chunks, making it easier for your viewers to understand. 
Additionally, when incorporated into <a href="https://union.co/services/branded-content/video">video advertisements</a>, animation can illustrate abstract concepts more concretely. Paired with models, voice-over and b-roll footage, animations can be used to help draw attention to critical aspects of your story, so audiences understand what your product can do for them. 
“<a href="https://union.co/services/branded-content/animated-content">Use 2D and 3D animations</a> in your video ads to break down complicated ideas and show the features and benefits of your product,” Caleb said.

(2) More easily communicate complex ideas

The best-performing video ads (in terms of driving ROI) are the ones that include a clear, concise call-to-action. Impressions, frequency and ad retention are important metrics, but a video ad can drive a viewer to take the desired action that is the hallmark of performance success. 
Whether your call-to-action is to visit a website, purchase a product in-store or engage with your brand on social channels, keep these best practices in mind:

- Communicate your CTA visually and verbally.
- Limit your CTA to a single step (go here, visit here, etc.).
- Drop your CTA early in the video (as well as at the end). Not all of your video viewers will watch your video until the end. 
- Consider using 2D or 3D animations to make your CTA stand out.

(3) Drive sales by prompting action

Our team of experienced video and animation professionals is ready to work with your brand to refresh your content and to produce videos that perform. <a href="https://union.co/contact">Schedule a meeting with us today to get started</a>.

Time to level up your video ads

Union is a creative &amp; performance marketing agency that creates omni-channel campaigns, unleashing creativity on a data-driven world, helping brands produce memorable, measurable and repeatable results. Obsessed with data-driven performance, we believe every marketing dollar should be viewed as an investment. Our clients expect a meaningful return and we prove the ROI of our work with quantifiable data.