About this Position

Are you a Strategist ready to make a real impact?

Core Accountabilities

  1. Support insights and strategic thinking to meet objectives and timelines

  2. Support and execute research plans and scope deliverables for each engagement

  3. Collect research from qualitative and quantitative perspectives

  4. Analyze research and data from different angles (company, category, consumer, culture, performance data)

  5. Support the creation of strategic frameworks to guide messaging and tactics


Roles & Responsibilities

Integrated Strategy

  • Support and utilize tools and standardized frameworks in support of a client’s marketing strategy and planning

  • Support annual/quarterly client planning

  • Participate and support development of strategic frameworks to document comms tasks and supporting elements (e.g. personas) to guide creative and tactical decisions

  • Participate and support the creation of strategy and creative briefs as needed for internal and client teams


Research & Discovery

  • Execute research efforts such as Market & Competitor Audits, Stakeholder Interviews, Customer Interviews, Customer Surveys

  • Collect findings and create documentation from primary and secondary research


Client / Project Team Collaboration

  • Work closely with Account and Project Managers to support & execute processes and workflows to achieve overall client goals

  • Support the growth in strategic offerings and support for clients




Department

  • Participate in ongoing training and development to elevate skills and understanding

  • Participate in ongoing marketing, digital, brand and trend research



Qualifications

● 3-5 years agency experience in account planning or integrated strategy

  • Experience working in digital media as well as research (quant and qual)

  • Good organizational, interpersonal and project management skills

  • Ability to balance a varied workload, inclusive of supporting the team in the client work as well as working on agency initiatives

  • Passion for growth, motivated by new challenges and opportunities

  • Ability to work collaboratively with cross-departmental teams

What we're looking for:

Over the years, Union has built an open and fun environment around our six core values; Creativity, Innovation, Collaboration, Kindness, Passion, and Hard Work. Therefore, regardless of the position, we are looking for people to join the team that have:

  • Ability to think creatively
  • Ability to bring innovative solutions to the table
  • Ability & desire to work collaboratively within a team environment
  • Genuinely nice and kind personality
  • Passion for not just fulfilling an assignment, but in adding value, pushing the boundaries and creating amazing work
  • Hard-working & self-motivated mindset
  • Ability to juggle multiple projects
  • Ability to quickly resolve issues as they arise
  • Up-to-date knowledge of current trends
  • Meticulous attention to details and overall product quality