Culture

Are you a social expert with a passion for strategy?

Social Media Management:

  • Work with the internal team to develop and execute social media strategies that support a larger omni-channel marketing strategy.
  • Work closely with the Creative Department to influence creative concepts and content needed for social media campaigns.
  • Create content calendars that account for various channels, key audiences, types of content, and time of posting. These calendars must be strategic in nature and based on the latest data and insights.
  • Own scheduling, posting and QA of content to be posted on social channels.
  • Own community management and monitoring to engage followers and flag any issues/comments.
  • Lead social media tactics, reporting and presentations, coordinating all deliverables with the agency’s Delivery Team.
  • Coordinate with the Paid Media Team to ensure organic and paid social are working efficiently with a sound strategy.
  • Continue education and training to own ongoing management of clients’ social management tools and processes.
  • Stay informed on the latest social media tactics, strategies and best practices.
  • Build relationships and partnerships with vendors, partner agencies and key industry players.
  • Maintain and add relevant industry certifications related to social media.
  • Develop and implement internal processes related to social media as needed.
  • Graphic design capabilities a plus but not required.

Sales Support:

  • Work with the Business Development Director to develop inbound marketing plans to build agency awareness and drive qualified leads.
  • Work with the Accounts Team to identify new social media opportunities that could lead to account growth.
  • Work with the Media Director to gather insights, recommendations, proposal content and estimates for new business opportunities.
  • Develop business cases for new marketing campaigns.

Analysis and Reporting:

  • Leverage analytics tools and social platforms to track and report on social media campaign performance.
  • Provide insights and recommendations on how to improve our marketing efforts and strategy.
  • Work with the Data Director to effectively report on social media ROI.

What we're looking for:

Over the years, Union has built an open and fun environment around our six core values; Creativity, Innovation, Collaboration, Kindness, Passion, and Hard Work. Therefore, regardless of the position, we are looking for people to join the team that have:

  • Ability to think creatively
  • Ability to bring innovative solutions to the table
  • Ability & desire to work collaboratively within a team environment
  • Genuinely nice and kind personality
  • Passion for not just fulfilling an assignment, but in adding value, pushing the boundaries and creating amazing work
  • Hard-working & self-motivated mindset
  • Ability to juggle multiple projects
  • Ability to quickly resolve issues as they arise
  • Up-to-date knowledge of current trends
  • Meticulous attention to details and overall product quality