Senior Data Analyst

About this position

Do you have experience translating data into impactful strategies?

Over the past decade at Union, we’ve worked hard to establish an open, collaborative, creative agency environment. We continue to grow and change with the needs of our clients to include our most recent evolution, joining Valtech, a global business transformation company. Our creative & performance marketing expertise, combined with Valtech’s market reach & resources, will accelerate Valtech’s expansion of marketing services in North America. This new partnership will take our existing boutique shop to a global scale. Together, we will transform how our clients build relationships with their customers by providing end-to-end technology and marketing services that support the entire customer experience journey. We’re thrilled for this next chapter under a shared vision with our new Valtech colleagues & clients around the world.

We're looking for a Senior Data Analyst with proven experience in tracking implementation, A/B testing, audience targeting, performance marketing measurement, reporting and data analysis implementing tracking, and finding opportunities for improvement in marketing initiatives.

Marketing Analytics Skills

Strong communicator with excellent verbal, written and presentation skills for presenting data in a digestible way
Experience working with digital paid & organic marketing data (Paid Display, Google Ads, Programmatic, Paid Social, Facebook/Instagram, Twitter, LinkedIn etc.)
Understanding of conversion tracking and Attribution Models
Ability to digest data and provide actionable insights for key client stakeholders

Analytics & Implementation Skills

Expert-level experience using Google Tag Manager
Working experience using Google Analytics 4
Experience using and manipulating the dataLayer on sites for advanced tracking/tagging for Google Analytics 4

Nice to Haves

Experience tagging with Floodlight and u-variables
Experience using visualization & BI platforms (Tableau, Google Data Studio, PowerBI, Datorama, etc)
Experience with alternative Analytics platforms to GA (i.e Piwik Pro, Adobe Analytics, Amplitude, etc)
A/B/Multivariate testing (Google Optimize, Optimizely, VWO, or similar)
Experience with App Analytics (Firebase or similar)

If you do not meet all of the requirements we will still love to review your application and talk to you about this opportunity.

Qualifications:

Minimum of 5 years’ data analysis experience within a digital or data agency
Proficient in Google Tag Manager & Google Analytics 4
Experience developing clear, actionable insights from digital, paid and organic marketing data

What we’re looking for:

Over the years, Union has built an open and fun environment around our six core values; Creativity, Innovation, Collaboration, Kindness, Passion, and Hard Work. Therefore, regardless of the position, we are looking for people to join the team that have:

Ability to think creatively
Ability to bring innovative solutions to the table
Ability & desire to work collaboratively within a team environment
Genuinely nice and kind personality
Passion for not just fulfilling an assignment, but in adding value, pushing the boundaries and creating amazing work
Hard-working & self-motivated mindset
Ability to juggle multiple projects
Ability to quickly resolve issues as they arise
Up-to-date knowledge of current trends
Meticulous attention to details and overall product quality