Paid Search Specialist

About this Position

Are you a talented Paid Search Specialist with big brand experience?

We’re looking for a Paid Search Specialist with proven experience in digital marketing using paid media. Preferred experience in the following platforms: Google Ads (Search & Shopping), Microsoft Advertising, and Google Analytics. Experience on Search Ads 360 and Amazon Advertising is a plus. Candidates should have 2+ years of industry experience and at minimum 1 year of Paid Search experience. Candidates should be authorized to work in the U.S. at this time.

The ideal candidate will have both a collaborative mentality and a data-driven mindset that can drive positive ROI through paid search channels. This person will be responsible for owning paid search marketing operations across a variety of clients from strategy execution, planning, campaign structure management, campaign optimization, bidding strategies, and measurement. An in-depth understanding of how to conduct keyword research and optimize keywords based on campaign objectives is required. Your daily responsibilities will also include tracking and steering the paid search campaigns towards the client’s KPIs whilst also providing insight into performance in the form of weekly status updates, monthly reporting and quarterly business reviews.

Paid Search:

Keen understanding of how the digital medium is consumed by the general population
Up-to-date knowledge of current paid search marketing trends
Excellent interpersonal and communication skills
Experience managing and executing high budget paid media digital campaigns across channels
Deep knowledge of analytics platforms
Ability to develop solutions that emerge from a strategic foundation
Confidence in presenting work and ability to interact comfortably with the team and clients

What we're looking for:

Over the years, Union has built an open and fun environment around our six core values; Creativity, Innovation, Collaboration, Kindness, Passion, and Hard Work. Therefore, regardless of the position, we are looking for people to join the team that have:

Ability to think creatively
Ability to bring innovative solutions to the table
Ability & desire to work collaboratively within a team environment
Genuinely nice and kind personality
Passion for not just fulfilling an assignment, but in adding value, pushing the boundaries and creating amazing work
Hard-working & self-motivated mindset
Ability to juggle multiple projects
Ability to quickly resolve issues as they arise
Up-to-date knowledge of current trends
Meticulous attention to details and overall product quality