Google Analytics Specialist

About this position

Are you a Google Analytics & Google Tag Manager tactician with a digital marketing background with desire to expand your skillset to the entire Google Cloud Platform?

Union is a creative & performance marketing agency that creates omni-channel campaigns, unleashing creativity on a data-driven world, helping brands produce memorable, measurable and repeatable results.

We're looking for Data Analyst (various seniorities depending on experience) with proven experience in using Google Tag Manager & Google Analytics for data analysis, gleaning insights, providing reporting, implementing tracking, and finding opportunities for improvement in website performance and marketing initiatives.

This person will be responsible for using online Google Analytics to pull data, Google Tag Manager to set up basic and custom tags, using Google Data Studio for reporting/dashboarding, and using critical and analytical thinking to uncover valuable insights and recommendations. This person will need to understand and implement best practices to allow for proper tracking through Google Analytics and Google Tag Manager. This person will be collaborating with team members to create reports in Google Data Studio and to provide proactive insights and recommendations to internal stakeholders and clients. They will be responsible for implementing tags referencing dataLayer variables and events, ensuring this data is mapped to the correct platforms, set up goal tracking, and visualizing data for clients.. Candidates should have 2+ years of industry experience preferably in an Agency environment. Candidates should be authorized to work in the U.S. at this time.

Analytics Skills

Experience using Google Tag Manager
Experience using Google Analytics,
Experience using Google Data Studio for basic & complex reporting
A/B/Multivariate testing (Google Optimize or similar)
Strong communicator with excellent verbal, written and presentation skills for presenting data in a digestible way,
Self-motivated people with the ability to juggle multiple projects
Experience with leveraging Analytics tools to improve site performance and/or digital marketing initiatives
Experience tagging with Floodlight and u-variables

Nice to Haves

Experience working with digital paid & organic marketing data (Display, Google Ads, Paid Social, Facebook/Instagram, Twitter, LinkedIn etc.)
Experience using Google Cloud Platform (BigQuery, Google Cloud Storage)
Experience using custom JavaScript for site tagging
Experience using and manipulating the dataLayer on sites for advanced tracking/tagging

What we’re looking for:

Over the years, Union has built an open and fun environment around our six core values; Creativity, Innovation, Collaboration, Kindness, Passion, and Hard Work. Therefore, regardless of the position, we are looking for people to join the team that have:

Ability to think creatively
Ability to bring innovative solutions to the table
Ability & desire to work collaboratively within a team environment
Genuinely nice and kind personality
Passion for not just fulfilling an assignment, but in adding value, pushing the boundaries and creating amazing work
Hard-working & self-motivated mindset
Ability to juggle multiple projects
Ability to quickly resolve issues as they arise
Up-to-date knowledge of current trends
Meticulous attention to details and overall product quality