Culture 5

About this Position

We’re looking for an Executive Media Director to lead the overall agency and client strategy in paid digital media.

Media Department

  • Leads the overall agency and client strategy for paid digital media - programmatic, paid search, paid social and other paid media channels.
  • Works collaboratively across departments to develop the strategic design for innovative, omni channel / integrated media plans
  • Regularly researches and understands emerging media trends and brings new ideas to the team for application and brainstorming
  • Responsible for developing and documenting departmental ways of working and ensuring successful delivery of department services
  • Fosters strong agency-vendor relationships to develop comprehensive media plans that successfully accomplish client goals

Client Management

  • Develops POVs on strategies and approaches for key client accounts
  • Maintains an in-depth knowledge of key client accounts
  • Provides strategic analysis of plans and campaigns to determine success of measurable variables, identifying clear insights and actionable recommendations
  • Partners with agency account leads to understand each client’s challenges, objectives and creates innovative integrated media plans & recommendations to meet client goals
  • Leads the management, tracking and reconciliation all client media spends

New Business and Account Growth

  • Supports the agency in developing the strategy, scope and estimated fees for media services
  • Assists team in hitting annual sales and marketing targets
  • Partners with agency account leads to garner and convert new business opportunities for Media services
  • Develop and present media strategy plans for new business pitches
  • Nurture and elevate existing Media services resulting in client satisfaction and organic growth

Director Responsibilities

  • Represents the agency’s core values of Creativity, Hard Work, Innovation, Kindness, Collaboration and Passion
  • Levels up from working in the business to working on the business
  • Supports the integration of both the agency and Media department goals & vision
  • Ensures team productivity and and effective by advising on Media team member allocations
  • Fosters team member growth by investing in their strengths and motivating them to increase their skills, knowledge and experience
  • Influences team with the ability to lead, inspire and guide cross-functional teams
  • Reports to the VP of Agency Services
  • Manages department discipline leads, develops career paths, leads performance reviews, solves issues and recruits new staff

Qualifications

  • 10+ years experience in digital media planning and strategy
  • 4+ years of management
  • In-depth knowledge of digital multi-channel media strategy and campaign management including media platforms & technologies across programmatic, paid search, paid social and other paid media channels and campaign data strategy.
  • Leader that wants to have a profound impact on an organization’s long term media strategy
  • Manager that can create a positive working environment and fosters a collaborative team approach
  • Excellent presentation and communication skills and ability to capture an audience
  • Ability to balance a varied workload inclusive of supporting the team in the client work as well as representing the department at the leadership level
  • Passion for growth, motivated by new challenges and opportunities
  • Ability to work collaboratively with cross-departmental teams

What we're looking for:

Over the years, Union has built an open and fun environment around our six core values; Creativity, Innovation, Collaboration, Kindness, Passion, and Hard Work. Therefore, regardless of the position, we are looking for people to join the team that have:

  • Ability to think creatively
  • Ability to bring innovative solutions to the table
  • Ability & desire to work collaboratively within a team environment
  • Genuinely nice and kind personality
  • Passion for not just fulfilling an assignment, but in adding value, pushing the boundaries and creating amazing work
  • Hard-working & self-motivated mindset
  • Ability to juggle multiple projects
  • Ability to quickly resolve issues as they arise
  • Up-to-date knowledge of current trends
  • Meticulous attention to details and overall product quality