Associate Strategy Director

About this Position

Are you an experienced Strategist ready to make a real impact?

Union is seeking an Associate Strategy Director who is interested in having a meaningful impact on the agency’s growing Strategy discipline. This person must be able to develop a deep understanding of our clients’ businesses and key challenges, and work closely with teams to recommend insights, opportunities and creative strategies for multiple accounts.

The Associate Strategy Director will be responsible for framing complex engagements, defining strategies and formulating recommendations that solve a client’s marketing needs. This person should know how to identify and articulate issues in process, cross-departmental challenges and gaps in the business, then provide ideas on how to fix these issues.

This individual will work with Account Leads to drive an agenda of best practice sharing, innovation and strategic thinking via a clearly defined strategic framework to be applied across multi-channel campaigns. They will also work closely with the Strategy Director to establish consistency in philosophies and approaches for the department.

The Associate Strategy Director will report to the Executive Strategy Director and may support larger client projects as well as“own” specific client projects depending on size and complexity.

Experience in research or another specialized skill set or focus is a plus.

Integrated Strategy

Drive, develop and communicate strategic insights, tools and standardized frameworks in support of a client’s marketing strategy and planning
Support annual/quarterly client planning and forecast updates
Develop recommendations related to digital marketing investment allocation
Develop strategic frameworks to document comms tasks and supporting elements (e.g. personas) to guide creative and tactical decisions
Facilitate workshops or brainstorming meetings internally and with client teams
Create strategy and creative briefs as needed for internal and client teams

Research & Discovery

Determine and execute on research efforts such as Market & Competitor Audits, Stakeholder Interviews, Customer Interviews, Customer Surveys
Synthesize insights from primary and secondary research
Collect findings in documentation to show both data as well as analysis on the findings

Client / Project Team Collaboration

Work closely with Account and Project Managers to develop processes and workflows to achieve overall client goals
Identify opportunities for growth in strategic offerings and support for clients

New Business Support

Support New Business Development efforts by providing suggested project plans and estimated scope to execute
Provide strategic insights and thought to support unique point of view on proposed solutions for each client
Participate as needed in agency presentations

Department

Help influence new offerings and improvements within the department
Participate in ongoing training and development to elevate skills and understanding
Participate in ongoing marketing, digital, brand and trend research

What we're looking for:

Over the years, Union has built an open and fun environment around our six core values; Creativity, Innovation, Collaboration, Kindness, Passion, and Hard Work. Therefore, regardless of the position, we are looking for people to join the team that have:

Ability to think creatively
Ability to bring innovative solutions to the table
Ability & desire to work collaboratively within a team environment
Genuinely nice and kind personality
Passion for not just fulfilling an assignment, but in adding value, pushing the boundaries and creating amazing work
Hard-working & self-motivated mindset
Ability to juggle multiple projects
Ability to quickly resolve issues as they arise
Up-to-date knowledge of current trends
Meticulous attention to details and overall product quality