Associate Director, Integrated Media

About this Position

Are you a digital media leader with cross-channel experience?

The Associate Director, Integrated Media, is a team leader for the media department, overseeing all media disciplines inclusive of paid search, programmatic, display & video, paid social, social media, and other media channels. They will manage discipline supervisors as direct reports. This role will be expected to be a strategic lead across all core media client accounts. Primarily responsible for development best practices, processes, and strategies to steer and monitor overall media department success. Acts as a digital media SME for internal stakeholders/client partners as well as key point of contact for cross-functional departments. Client programs include data driven digital media campaigns and integrated multi-channel campaigns to successfully engage and influence consumers at each funnel stage. Focused on the growth and development of direct reports. Will have a hand in helping pitch new business and account growth for media specific opportunities.

Over the past decade at Union, we’ve worked hard to establish an open, collaborative, creative agency environment. We continue to grow and change with the needs of our clients to include our most recent evolution, joining Valtech, a global business transformation company. Our creative & performance marketing expertise, combined with Valtech’s market reach & resources, will accelerate Valtech’s expansion of marketing services in North America. This new partnership will take our existing boutique shop to a global scale. Together, we will transform how our clients build relationships with their customers by providing end-to-end technology and marketing services that support the entire customer experience journey. We’re thrilled for this next chapter under a shared vision with our new Valtech colleagues & clients around the world.

If you’re looking to create best in class, integrated campaigns at a boutique creative agency, backed by the power of a global network, drop us a line.

Roles & Responsibilities:

Works collaboratively across departments to develop the strategic frameworks for innovative, omnichannel / integrated media plans
Manage senior media team members, providing direction for best practices and growth as managers of their teams
Developing internal processes to ensure consistent campaign performance and overseeing documentation for processes
Mastery of all campaign management and planning & optimization functional responsibilities
Responsible for the client’s media performance that delivers against client's goals and KPIs
Contribute to the development of forward thinking strategies and campaigns
Act as a omnichannel lead on core client media accounts, driving overarching cross-channel media strategy
Responsible for giving direction to the media partners, platforms, and internal resources as it pertains to the client work
Confident and articulate presentation of strategies, media plans, and ideas to internal and external stakeholders
Act as a Media SME and support new business and account growth

Qualifications:

Deep knowledge of digital media strategy and channels including paid search, paid social, programmatic, display and video, retail media, etc.
Proficiency within Social Platforms (Facebook/Instagram, TikTok, Twitter, Pinterest, Snapchat, LinkedIn)
Proficiency within DSPs to run Video & Display (Google’s DV360, Amazon AAP, etc.)
Proficiency in Google Marketing Platform
Proficient user of digital ads trafficking tools (DCM, etc.)
Proficient user of Microsoft Office suite, especially Excel and PowerPoint
Digital media strategy and plan development
Ability to work collaboratively with cross-departmental teams
7-9+ years experience within digital media agency and/or in-house digital media role
Leader that wants to have a profound impact on an organization’s long term media strategy
Manager that can create a positive working environment and fosters a collaborative team approach

What we're looking for:

Over the years, Union has built an open and fun environment around our six core values; Creativity, Innovation, Collaboration, Kindness, Passion, and Hard Work. Therefore, regardless of the position, we are looking for people to join the team that have:

Ability to think creatively
Ability to bring innovative solutions to the table
Ability & desire to work collaboratively within a team environment
Genuinely nice and kind personality
Passion for not just fulfilling an assignment, but in adding value, pushing the boundaries and creating amazing work
Hard-working & self-motivated mindset
Ability to juggle multiple projects
Ability to quickly resolve issues as they arise
Up-to-date knowledge of current trends
Meticulous attention to details and overall product quality