Union is comprised of enthusiastic individuals that partner with extraordinary brands regardless of vertical, with a process that isn’t a formality.

About Us | Union

Who we are & 
what motivates us.

Digital has not only created new opportunities for brands but also more accountability for the agencies they work with. Gone are the days of prestige campaigns that win awards but not market share. Now, it’s about the results you can measure, the revenue you can trace back to strategic touchpoints. It’s about an agency devoting itself to top tier creative work and leveraging data to drive results. Union is a creative &amp; performance marketing agency. 

Our position is simple – every client is our partner and we are invested in the success of every campaign. Specializing in travel &amp; tourism, health &amp; wellness, and food &amp; beverage brands, we bring new ideas to life in digital campaigns that grow your business. It’s what our partners expect. And it’s why our work matters.

Relentless creativity.
Fueled by data.

About

Our philosophy is that marketing thrives at the intersection of data and creativity. What makes us successful is that this approach runs through the DNA of our integrated agency. It's a process where media planners and data scientists work alongside creatives and strategists, translating data and analytics into insights that fuel breakthrough ideas and push performance further.

Uncovering the unlock

We create human-centric strategies based on behavior, culture and interactions. Insights don’t come from data alone. You need a combination of data and the bits of magic that spring from the human moments in the world around us.

Strategy that’s rooted in humanity

Creative and effective ads have up to a 4x return on marketing investment. We believe in the power of creativity to produce measurable value to any campaign.

Creativity that multiplies results

Brand and performance marketing aren’t opposite ends of the spectrum and work best in tandem. To consistently move the needle on bottom-of-the-funnel numbers, you must first build a strong brand.

Brand + performance

Benefits

Through strategic partnerships with the most influential platforms, our accredited team stays at the forefront of marketing technologies. Equipped with the latest tools, techniques and beta programs, we continue to offer our partners integrated solutions that turn market potential into brand performance.

Working alongside the leaders in digital.

Charlotte Regional Business Alliance

SoDA

AIGA

American Advertising Federation

American Marketing Association

US Travel Association

Destinations International

Southeast Tourism Society

Google Marketing Platform

Hubspot

Shopify

GMP Campaign Manager 360

GMP Search Ads 360

GMP Display & Video 360

GMP Data Studio

Google Ads

Amazon Advertising

Microsoft Advertising

Facebook

Instagram

Datorama

Google Premier Partner

Key Partnerships

This is what happens when you put talent into an environment where it thrives.

Meet the people that make growth possible.

Our Team

Melanie Pearl

Albert Banks

Banks Wilson

Megan Carrigan

Kevin Larson

Jennifer Delaney

Richard Harris Jr.

Ron Gaulden

Chace Black

Kristin Klauder

Stephen Spota

Gretchen Lopez

Mary Pelphrey

Nick Rogers

Natalie Shepard

Kelly Walker Hicks

Matt Taylor

Abry Rath

Kelly Bourbonnais

Andy Albright

Matt Bainton

Sam Carson

Caleb Roenigk

Karissa Niedzwiecki

Joel Shaffer

Logan Jenkins

Abigail Saballos

Sean Depotty

Riley Bell

Caroline Robinson

Emily Ayers

Lindsey Fee

Allie Schwartz

Angela Dudley

Erin Smith

Skyler Taggart

Will Fullington

Kevin Baker

Claire Outlaw

Carson Buckthal

Kira Blanchflower

Heather Markert

Elise Kelly

Allison Yoder

Michael Espina

Denise Zimmerman

Morgan Walton

Chris Chaves

Viritha Vanama

Shreya Vinodh

Tiara Hayes

Ariel Sturdivant

Avery Ware

Kylie Wilkins

In need of a creative and strategic partner?