Harbor

Reimagining Readiness

Harbor wants to reimagine disaster preparedness in a way that helps consumers feel confident in the face of natural disasters like hurricanes and earthquakes. Their unique approach is to help people by proactively initiating skills training and planning so customers are comfortable, and ready, when things don’t go as planned. Union worked to develop the brand identity to do just that, bringing the brand and its mobile experience to life with a look and feel both unique to the industry and reassuring for its customers.