The passionate team of dog lovers at Dublin Dog tapped Union to create an Ecommerce platform; designed to mirror a magazine layout with crisp imagery.

Dublin Dog | Digital Experience Case Study | Union

Dublin Dog Case Study

Dublin Dog is a successful and innovative supplier of dog products “Made for Real Dogs, Made For Real Life” that spring from a fun, eco-minded foundation. This passionate team of dog lovers looked to Union for a new website and ecommerce experience to better engage their customers with their product line.

Making
Dogs Lucky

Dublin Dog

Data & Brand Strategy

Services

With a pet product line as unique as Dublin Dog’s, the brand needed a similarly exceptional website that would maximize the impact of their online product-marketing experience. Union set out to transition the brand from Shopify to Magento, updating the website to leverage the latest ecommerce technologies and showcase Dublin Dog’s durable, eco-friendly products (like collars and leashes) while integrating and supporting key organizational systems.

Setting Up Shop

BACKGROUND

To better respond to Dublin Dog’s mobile shoppers and deliver a consistent experience across all devices, we designed an engaging, responsive e-commerce platform for the brand while converging the brand’s strategic needs into a single system. Looking to achieve a more modern look and feel with a magazine-style layout, we shaped and infused the buying experience with a clean look enhanced by crisp product graphics and imagery.

Adopting a New Strategy

OUR APPROACH

Since the relaunch of DublinDog.com in fall 2013, the new platform has produced major benefits to the brand and its growing customer base.

Making Dogs Lucky

Brand’s Best Friend

30%

Increase In Conversion Rate

319%

Return On Advertising Spend

18%

Increase In Monthly Visitors

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