Valtech + Union is comprised of enthusiastic individuals that partner with extraordinary brands regardless of vertical, with a process that isn’t a formality.

About Us | Valtech + Union

Who we are & 
what motivates us.

Digital has not only created new opportunities for brands but also more accountability for the agencies they work with. Gone are the days of prestige campaigns that win awards but not market share. Now, it’s about the results you can measure, the revenue you can trace back to strategic touchpoints. It’s about an agency devoting itself to top tier creative work and leveraging data to drive results. Union is a creative &amp; performance marketing agency. 

Our position is simple – every client is our partner and we are invested in the success of every campaign. Specializing in travel &amp; tourism, health &amp; wellness, and food &amp; beverage brands, we bring new ideas to life in digital campaigns that grow your business. It’s what our partners expect. And it’s why our work matters.

Relentless creativity.
Fueled by data.

About

Our philosophy is that marketing thrives at the intersection of data and creativity. What makes us successful is that this approach runs through the DNA of our integrated agency. It's a process where media planners and data scientists work alongside creatives and strategists, translating data and analytics into insights that fuel breakthrough ideas and push performance further.

Uncovering the unlock

We create human-centric strategies based on behavior, culture and interactions. Insights don’t come from data alone. You need a combination of data and the bits of magic that spring from the human moments in the world around us.

Strategy that’s rooted in humanity

Creative and effective ads have up to a 4x return on marketing investment. We believe in the power of creativity to produce measurable value to any campaign.

Creativity that multiplies results

Brand and performance marketing aren’t opposite ends of the spectrum and work best in tandem. To consistently move the needle on bottom-of-the-funnel numbers, you must first build a strong brand.

Brand + performance

Benefits

Through strategic partnerships with the most influential platforms, our accredited team stays at the forefront of marketing technologies. Equipped with the latest tools, techniques and beta programs, we continue to offer our partners integrated solutions that turn market potential into brand performance.

Working alongside the leaders in digital.

Charlotte Regional Business Alliance

SoDA

AIGA

American Advertising Federation

American Marketing Association

US Travel Association

Destinations International

Southeast Tourism Society

Google Marketing Platform

Hubspot

Shopify

GMP Campaign Manager 360

GMP Search Ads 360

GMP Display & Video 360

GMP Data Studio

Google Ads

Amazon Advertising

Microsoft Advertising

Facebook

Instagram

Datorama

Google Premier Partner

Key Partnerships

This is what happens when you put talent into an environment where it thrives.

Meet the people that make growth possible.

Our Team

Melanie Pearl

Megan Carrigan

Jennifer Delaney

Kevin Larson

Ron Gaulden

Kristin Klauder

Chace Black

Richard Harris Jr.

Mary Pelphrey

Natalie Shepard

Kelly Walker Hicks

Gretchen Lopez

Stephen Spota

Lindsey Fee

Matt Taylor

Morgan Walton

Will Fullington

Abry Rath

Matt Bainton

Joel Shaffer

Abigail Saballos

Logan Jenkins

Sean Depotty

Riley Bell

Caleb Roenigk

Denise Zimmerman

Allie Schwartz

Caroline Robinson

Angela Dudley

Skyler Taggart

Erin Smith

Kevin Baker

Claire Outlaw

Emily Ayers

Ariel Sturdivant

Kelly Bourbonnais

Carson Buckthal

Nick Rogers

Sam Carson

Elise Kelly

Chris Chaves

Karissa Niedzwiecki

Viritha Vanama

Shreya Vinodh

In need of a creative and strategic partner?